Last week was the start of IPL and the buzz online and on mobile is unbelievable with everything from mobile live streaming to online communities to mobile games being rolled out for the event. Besides for the IPL the highlights were the reseller model by smsgupshup, the record breaking GSM numbers and 2 cases of bad online pr by skoda and dominos. Have a look at the week that was below: Posts on WATBlog.com 3 Must Know Interviews on …

/India PRwire/ – The innovative marketing strategy that leverages the phenomenal penetration of mobile phones and helps Delhi Daredevils, the Delhi based IPL franchise engage with SMS GupShup, the world’s largest mobile community platform, has been a big success. Delhi Daredevils has tied up with SMS GupShup to create a mobile community, called DD, where fans can become members free of cost and actually interact with the players, coach and the management. Speaking on the initiative, Vidur Na

Last year, the Kolkata Knight Riders franchisee was the only team which was really profitable . Why? Marketing and Merchandising. The presence of a certain Shah Rukh Khan helped them greatly! SRK was able to rope in his brands. KKR piggy-backed on Nokia and Tag Heur. Reebok outlets were advertising the KKR No. 12 jersey of Khan and all this ensured that KKR made profits to the tune of Rs 13 crores last year! This season KKR have tied up with …

Cricket Scores are Meant to Picturize the Actual Situation of the Match – indianpremierleague-ipl.com
03/18/2009
Ella Wilson asked: The game of cricket signifies thrill and excitement, and cricket score plays an important part in telling about the exact situation of an ongoing match … that adds to the enjoyment. When there is a tournament that is about to start, cricket fans leave

Dravid equals Waugh’s record of catches – indianteam.com
03/18/2009
Former India captain Rahul Dravid on Wednesday equalled Mark Waugh’s world record of 181 Test catches when he …

Oz all-rounder Voges puts off cricket for marriage – thaindian.com
03/17/2009
Melbourne, Mar 17 (ANI): Australian all-rounderAdam Voges has made the toughest decision of his cricketing career – choosing to attend his own wedding rather than play for Australia in their limited overs series in South Africa. Voges had planned to get married on April 5, the same day of Australia’’s second one-dayer against South Africa. He [...]

Lara Bingle jets off to South Africa to be with Michael Clarke – thaindian.com
03/17/2009
Melbourne, Mar 17 (ANI): Model Lara Bingle has flown to South Africa …